A personal profile page is designed for individuals. This page allows you to engage and connect with family, friends, and coworkers as you choose. You can add as much personal information as you wish. Personal profile pages also have many privacy setting options, allowing you to control who has access to see certain things on your personal profile page.
Facebook pages (formerly referred to as “fan” pages) are meant for businesses, public figures and brands. They include much greater functionality for marketing and connecting with fans. Facebook users can “Like” your page (your dental practice). These types of pages are public, meaning anyone can see the page, including Google. Once someone Likes your page, their Facebook friends will be notified, creating additional interest that may result in others Liking your page. Each time your practice updates your page, your fans are notified and the information shows up on their news feed.
A Few Commonly Asked Questions & Answers….
Question #1: Will the people who “Like” my business page be able to see my personal information?
Answer #1: No. Unless someone is your personal friend on your personal account they will not be able to see any personal information.
Question #2: How do I create a business page?
Answer #2: Remember that you must first set up a personal account. Once you have done that, if you are one of our clients, we will get the page set up for you. If you are not one of our clients, simply click on the following link and Facebook will walk you through a step-by-step process to create your page: http://www.facebook.com/pages/create.php
Question #3: How do I get a “custom URL” for my Facebook page? That is, instead of having that big, long, cumbersome URL… How do I get a shortened one, e.g., Facebook.com / PracticeName?
Answer #3: The first thing that Facebook requires you to do is have at least 25 initial “Likes” before you can change that URL. Once you have 25 Likes, log in to your personal account then click on the following link: http://www.facebook.com/username.
Thanks to MySocialPractice:
http://mysocialpractice.com/2011/06/facebook-business-pages-vs-facebook-personal-accounts/